Paul Idrobo

Design agency

Makata Studio

Founder, product design

I’m an industrial designer who fell for motion graphics: futuristic interfaces first, the Oblivion kind, learnt in a motion studio in Oakland around 2010.

Situation

After a year freelancing in Colombia, Estefanía Toro and I founded Makata Studio in May 2018, in Medellín, to carry the clients I had and build a team around them: fresh graduates, friends of friends, all Colombian. Paris clients came by word of mouth, French Tech founders at home and a diaspora of them in New York. We were fast and we were fun.

Turn

At the peak, late 2023, we were thirty-six: 3D artists, motion designers, brand and product people, and we had started shipping three.js websites. We designed for dozens of seed-stage startups, some still standing, some not.

Result

Makata Studio still runs in the background, with a small team.

Now I am looking for a new path, closer to what I want: one product to be in charge of, and time to enjoy being a father.

Role
Founder and product designer
Dates
Since 2018
Stack
Art direction · 3D · Motion · Rive · Development