Finance workspace
Usual
Brand, product design, design system, website
Decentralised dollar stablecoin backed by US Treasuries, yield shared with users. 2022 to 2025.
Situation
They came with a logo and three founders.
Ask
First the brand, built fast because the investor deck needed it.
Turn
The deck worked, and they kept us: for almost a year I designed the platform with Adli, one of the founders, and engineering built it screen for screen. When Allan Floury joined as VP of product design, I became his design partner: UX, UI, design system, plus the illustrations and animation I did myself.
Result
Through all that, Usual went from a deck to over a billion dollars locked.
I stepped away in 2025 for paternity leave.
- Role
- Brand, product design, design system, website; main point of contact between Usual and the Makata Studio team
- Dates
- 2022 – 2025
- Stack
- Figma · Prototyping
- Link
- View website
- People
- Allan Floury